1940 Hudson Sales Brochure

Description

This is “Hudson for 1940,” a marketing brochure for the various Hudson models. It is an 8-panel color brochure that measures approximately 8.75 x 11 inches folded and 17.5 x 22 inches unfolded. It features text, specifications, color and black & white photos.
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The Hudson Motor Car Company was established in 1909, just as Ford Motor Company was going into high gear with the Model T. Henry L. Hudson, of department store fame, led an investment consortium of eight Detroit businessmen in financing the new company. The executive cadre was composed of men who had worked with Ransom Olds during the pre-GM Oldsmobile days.
Hudson remained an independent manufacturer until it was absorbed by American Motors in 1954. That lasted until 1957 when Hudson disappeared entirely.
Although its cars were powerful and employed up-to-date technology, the company was still struggling to show black ink on its books in the late 1930s. The 1940 Hudson model line made its debut in September 1939. It brought with it a new modernistic design that was well received and continued to gain popularity into the late 1940s. In the front was a new two-element grille design that featured larger horizontal bars. All models could be purchased with or without running boards at no additional cost. Other updates included an independent front suspension, revised styling, and a range of seven models. They had an optional semi-electric Warner overdrive.
The prior year's Hudson 112 Series entry-level model was no longer available as it was replaced by three Series 40 Models, all resting on a short 113-inch wheelbase chassis, consisting of the 40T Traveler Six, 40P Deluxe Six, and Series 40C Business car. The mid-range options were the Series 41 Super Six, Series 44 Hudson Eight, and Series 45 Deluxe Eight. These mid-range models had a 118-inch wheelbase. The top-of-the-line 1940 Hudson was the 43 Country Club Six and Series 47 Country Club Eight, having a long 125-inch wheelbase. The Series 40C Business cars were supplemented by the Series 48P Big Boy Six and Series 48C Big Boy Business models, both with a 125-inch wheelbase chassis.
The 1940 Hudson vehicles were well received, with nearly 88,000 vehicles sold.
The Model 44 included six body styles on a 118-inch wheelbase, all powered by an inline eight-cylinder engine. Hudson's flathead eight made its debut in 1930, and by 1940 had expanded to 254 cubic-inches and 128 horsepower. The model 44 four-door sedan sold new for 2.
The Series 44 Hudson Eight was nearly identical to the Series 41 Super Six but with an eight-cylinder engine. It was the least expensive of the company's three eight-cylinder model lines.